ERP & CRM Software Niche – Semrush SEO Performance
Project overview
We managed complete SEO for an ERP & CRM software solutions provider using Semrush. The dashboard shows 563 top organic keywords with multiple #1 rankings and 38.7K monthly organic traffic. Key topics like Company Identity (119 visits), Career Opportunities, and ERP & CRM solutions drive consistent traffic. We tracked keyword intent, position distribution, competitor positioning, and AI visibility to keep the site ranking strong in the competitive systems integration market.
Images and Videos of projects
- All
- Gallery Filter
Challenges
The client needed a high-quality, authoritative backlink profile in a competitive software niche. Earlier links included many low-authority and nofollow references that were not driving real value. Monthly visits and organic traffic were good but could be improved with stronger domain authority. Maintaining a natural link profile while scaling high-quality links from relevant industry sources was a key challenge.
Approach
We used Semrush to identify high-potential keywords and optimized content around key topics such as Company Identity, ERP & CRM systems, and career pages. We analyzed competitor positioning and improved on-page SEO for better intent match. Regular monitoring of organic position distribution and backlink profile helped us close gaps. We also strengthened internal linking and content strategy to boost topical authority.
Results
The Semrush dashboard now shows 38.7K organic traffic with 3.6K organic keywords and Authority Score 38. The site dominates position 1 for many target keywords and has a healthy distribution across SERP positions. Key topics generate steady traffic while 57.4% of keywords are informational and 21.7% commercial. Organic traffic continues to grow steadily with strong presence in the ERP & CRM software niche.