Equipment Rental Niche – Google Ads Campaign Performance
Project overview
We managed a full Google Ads campaign for an equipment rental business in Australia. Over the reporting period we drove targeted traffic for furniture hire, exercise equipment, washers, computers, phones, and audio-visual rentals. The dashboard shows 3.3K clicks and 168 conversions with an average cost per conversion of $49.01 and total spend of $8.23K. We optimized multiple campaigns in real time to maximize qualified leads and rentals.
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Challenges
The client needed consistent rental inquiries without overspending. Previous campaigns had unstable performance with high cost per conversion and fluctuating results. Some categories like furniture and exercise equipment were underperforming while others drained budget with low returns. The goal was to improve conversion volume while keeping cost per lead under control across all rental categories.
Approach
We restructured the account with focused campaigns for each rental category and used exact-match keywords combined with smart bidding. We continuously monitored search terms, paused underperforming ad groups, and shifted budget to high-converting categories like Exercise Equipment and Furniture. Regular A/B testing of ad copy and landing pages helped improve quality score and lower costs.
Results
The campaign delivered 3.3K clicks and 168 conversions at $49.01 cost per conversion. In the last 30 days, Furniture Campaign grew +32%, Rent Washer increased +180%, and Treadmill Hire rose +17%. Top performers included Exercise Equipment (36 conversions at $63.52) and Generic (22 conversions at $50.77). The client now receives steady, high-quality rental leads with controlled spending and clear ROI across all categories.